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We will deliver articles that everyone will enjoy, about the history of tea, the appeal of matcha, agriculture, and renewable energy.
Why Matcha Ice Cream Is Rapidly Gaining Popularity Globally
The Rise of Matcha Ice Cream in Global Markets Matcha ice cream, a dessert originating from Japan, has seen a surge in popularity overseas, particularly in the U.S. and Europe. This trend is driven by the growing health-consciousness and superfood trends in these regions. Matcha, known for its high nutritional value and health benefits—such as […]
The Expanding Matcha Boom Across Asia
The Rise of Matcha in Asia In recent years, matcha has rapidly gained popularity across Asia. Originally a staple of Japanese culture, matcha is now widely embraced throughout Asia, driven by the region’s increasing focus on health and wellness. Matcha, known for its high levels of antioxidants like catechins and its rich supply of vitamins […]
Why Matcha Sweets Are Popular for Their Instagram Appeal
The Visual Appeal of Matcha Sweets on Social Media One key reason matcha sweets are trending on social media is their visual appeal. On platforms like Instagram and Pinterest, where aesthetics matter, the vibrant green color of matcha immediately catches the eye. This makes matcha-based sweets an “Instagrammable” item that quickly gains popularity. The natural […]
Why Is Matcha Booming Globally? Exploring the Reasons for Its Popularity
The Rise of Matcha on the Global Stage In recent years, matcha has become a worldwide phenomenon. Especially in Western countries, matcha cafes and drinks have surged in popularity, drawing the attention of many. This boom is fueled by the growing focus on health and an increasing interest in Japanese culture. Traditionally, matcha has been […]
The Future of Shizuoka Tea – A Vision for a Sustainable Tea Industry
Current Status and Challenges in the Shizuoka Tea Industry Shizuoka tea has long been a symbol of Japanese tea culture, renowned for its deep-steamed teas and dedicated fan base. However, the tea industry in Shizuoka is facing numerous challenges. One of the most pressing issues is the decline in domestic consumption of green tea. Younger […]